|Corporate Identity (CI)|
CI - a consistent image for your company
A succinct logo alone does not create a coherent business presence by itself. Only a comprehensive design strategy that represents the character and services of your company can achieve that.
All of your corporate communications should speak the same language. Otherwise "irritations" can result that will prevent a positive cumulative effect. Often it can be the seemingly irrelevant, and for this reason not in the conscious design process included areas, that can detract from the overall credibility of the corporate image.
The visual identity of an organisation should be composite all parts of the company products, communications, services, etc. defined in an exact and comprehensive imaging profile. This profile represents the "self-image" of the organisation.
A well thought-through and clearly applied corporate image creates trust and credibility both externally and internally. It transports the quality and service of a company.
Corporate Design (CD)
Create a consistent presence for company. A consistent image will assure recognition by your clients and will produce synergistic effects.
Give your appearance a clear and recognizable direction. In this way you create trust and credibility with your customers and a stronger identification of your employees with the company.
Parts of a consistent corporate design include the definition of a uniform corporate typeface, corporate colors (HKS/Pantone, RAL etc.), formatting in communications and the corporate "image language".
Contact us. We'll help you to present your company "in one mold".