| Micro Sites / Landing Pages |
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Specially developed landing pages for successful online campaigns What happens when it "clicks" at the users end? Where does he or she land? Do they land on the right page? What is the right page? An online banner normally takes a user directly to the home page or specific other page of a website that picks up on and elaborates on the topic of the banner in order to achieve concise argumentation for the consumer. But there is also the possibility of taking the user to a special "landing page" that was precisely developed to create a connection between a banner and the website. Our experience has shown that the quantity and quality of responses of online campaigns can be substantially increased when banners lead to specially conceived action pages before linking directly to the website. The use of such landing pages increases the potential of online campaigns enormously. Landing pages, also known as action pages or micro sites, are generally developed on a special domain or sub-domain that links the banner and the actual home page. In this a way a convincing communication chain is created between banner and website. The microsite, or landing page, picks up on the banner topic and its claim and offers convincing arguments quickly. In this way the micro site is an ideal instrument to resolve the contents of a banner campaign visually with precise information. Thus it caters to the wishes of viewer and animates the potential consumer to take further actions quickly. Fast and professional: Do you wish to accompany a specific product or offer with a special online campaign and landing page? Count on our longstanding experience to create it for you. Simply contact us for consultation without cost or obligation to you. |

